{"id":4035,"date":"2025-11-18T09:10:42","date_gmt":"2025-11-18T09:10:42","guid":{"rendered":"https:\/\/fiberwood.com\/?p=4035"},"modified":"2025-12-18T09:33:24","modified_gmt":"2025-12-18T09:33:24","slug":"wood-is-too-valuable-to-burn","status":"publish","type":"post","link":"https:\/\/fiberwood.com\/en\/wood-is-too-valuable-to-burn\/","title":{"rendered":"Wood is Too Valuable to Burn"},"content":{"rendered":"<div id=\"Section\" class=\"Block Section overflow-hidden wrap my-8\">\n\t<div class=\"Section-content relative max-w-[1088px] mx-auto w-full\">\n\t\t\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2025\/11\/Karita-Kinnunen_2.png\" alt=\"\" class=\"wp-image-4038\" style=\"width:406px;height:auto\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2025\/11\/Karita-Kinnunen_2.png 800w, https:\/\/fiberwood.com\/app\/uploads\/2025\/11\/Karita-Kinnunen_2-300x300.png 300w, https:\/\/fiberwood.com\/app\/uploads\/2025\/11\/Karita-Kinnunen_2-150x150.png 150w, https:\/\/fiberwood.com\/app\/uploads\/2025\/11\/Karita-Kinnunen_2-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Karita Kinnunen-Raudaskoski<\/strong><\/p>\n\n\n\n<p>Every year in Finland, the equivalent of 362,000 full trailer combination trucks \u2013 each weighing 60 tonnes \u2013 worth of wood is burned, releasing vast amounts of smoke and greenhouse gases into the atmosphere. Forests are the cornerstone of our national wealth and a vital part of our identity. Yet far too often, this valuable resource ends up in the furnace.<\/p>\n\n\n\n<p>The above estimate is based on data from the Natural Resources Institute Finland (Luke), which shows that in 2023, 21.7 million tonnes \u2014 or 61% \u2014 of all dry wood used in Finland was burned for energy. Most of this came from the forest industry\u2019s side streams and was incinerated to produce heat and power. The situation is similar across the EU: around half of all harvested wood is used for energy production, even though much of it could be used as raw material.<\/p>\n\n\n\n<p>What, then, is driving such vast energy consumption in our societies? In the EU, over a quarter (26%) of total energy consumption comes from households, and two-thirds (64%) of that is used for heating. At the same time, three-quarters of the EU\u2019s building stock remains energy-inefficient. Under the revised Energy Performance of Buildings Directive (EPBD), Member States are now required to work towards a zero-emission building stock by 2050. Achieving this goal will clearly demand new, energy-efficient insulation solutions. At the same time, two key objectives must be emphasised: raising environmental standards to strengthen sustainability and competitiveness, and fostering innovation to develop increasingly advanced, efficient, and durable insulation materials.<\/p>\n\n\n\n<p>However, promoting natural fibre-based insulation may require tailored policy measures and incentives to address their challenges and improve market competitiveness. This will ensure that the transition towards a low-emission building stock supports both technological progress and the responsible use of natural resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raising the Value of Wood to a Sustainable Level<\/h2>\n\n\n\n<p>Wood fibre-based insulation materials improve building energy efficiency, store carbon within structures, and reduce the emissions associated with burning wood. As a climate measure, they are highly effective \u2014 while also increasing the value of wood as a material.<\/p>\n\n\n\n<p>A study published in early 2025 (Schulte &amp; Jonsson, SLU) compared two uses of wood: for insulation and for pellet-based heating. The results are striking. After just four years, less raw wood had been consumed for insulation than for ongoing pellet combustion. Over a 35-year period, burning wood pellets produces 21 times more carbon dioxide and fine particle emissions than using wood fibre for insulation.<\/p>\n\n\n\n<p>We must also generate greater value from the forests we harvest \u2014 both in euros and in overall wellbeing. The decline in paper exports and the rise in pulp exports have shifted Finland\u2019s forest sector towards lower value-added products. This persistent low value has long been one of the key structural challenges facing Finnish exports.<\/p>\n\n\n\n<p>Today, the average value of forest industry products is less than one euro per kilogram \u2014 significantly below the national average of \u20ac1.80 per kilogram for Finnish goods and services exports. For comparison: at its peak, Nokia\u2019s mobile phones had an export value of around \u20ac500 per kilogram, while Denmark\u2019s leading export products \u2014 insulin and weight-loss drugs \u2014 are valued at approximately \u20ac100,000 per kilogram.<\/p>\n\n\n\n<p>If the value of wood-based products could be raised to just \u20ac2\u20133 per kilogram, Finland\u2019s forest export revenues could double or even triple \u2014 without increasing harvesting volumes. A product worth less than one euro per kilo can hardly be considered a national treasure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Innovation is Emerging \u2013 Now We Need Resources<\/h2>\n\n\n\n<p>Promising solutions are already on the horizon, as dozens of start-ups and industrial initiatives are introducing wood-fibre innovations into entirely new sectors. Wood fibre can be used to produce insulation boards and textile fibres, while its components \u2014 hemicellulose and lignin \u2014 can be refined into adhesives, coatings, and raw materials for the pharmaceutical, food, and cosmetics industries. Processed lignin can even serve as a carbon material in battery cells. Some of these innovations are already progressing from laboratory research to pilot projects and commercial-scale production.<\/p>\n\n\n\n<p>Start-ups play a crucial role in developing and commercialising new wood-based innovations. Alongside them, Finnish companies currently invest around \u20ac5.4 billion in research and development, which is less than 1% of their combined annual turnover of \u20ac550 billion. To reach Finland\u2019s target of raising total R&amp;D investment to 4% of GDP by 2030, a significant increase in private-sector contributions will be needed \u2014 both from established corporations and from the start-ups already on a growth trajectory.<\/p>\n\n\n\n<p>Research, industrial development, and global trends all point in the same direction: wood should primarily be directed towards high-value material uses \u2014 not burned for energy. This way, we can create more value from the same timber with fewer harvests and lower emissions. The forest industry\u2019s role as a cornerstone of Finland\u2019s welfare state needs to be reimagined \u2014 to generate greater prosperity with fewer resources.<\/p>\n\n\n\n<p>There are more than 600,000 private forest owners in Finland, together holding around 60% of the country\u2019s forest land. They have both the right \u2014 and the responsibility \u2014 to seek a more sustainable and valuable return on their assets. As the owner of a small, inherited forest plot myself, I hope that none of my trees will go up in smoke, but instead become part of new, sustainable products that help build a better future for both Finland and the world.<\/p>\n\n\n\n<p><em>Karita Kinnunen-Raudaskoski is Fiberwood&#8217;s CTO<\/em><\/p>\n\n\n\n<p><strong>References:<\/strong><\/p>\n\n\n\n<p>Schulte, M., &amp; Jonsson, R<strong>.<\/strong> (2025). <em>The heat is on: A study comparing the use of wood for insulation and fuel<\/em>. Swedish University of Agricultural Sciences (SLU), Department of Energy and Technology.<\/p>\n\n\n\n<p>Pavel, C.C., Blagoeva, D.T. (Revised edition 2018):<em> Competitive landscape of the EU\u2019s insulation materials industry for energy-efficient buildings,<\/em> Joint Research Centre, the European Commission\u2019s science and knowledge service, JRC Technical Reports<\/p>\n\n\n\n<p>Peltola, A. (2025). <em>An increasing share of wood\u2019s dry matter ends up as energy<\/em>. Natural Resources Institute Finland (Luke).<br>Original title in Finnish: <em>Yh\u00e4 suurempi osa puun kuiva-aineesta p\u00e4\u00e4tyy energiaksi<\/em>.<\/p>\n\n\n\n<p>Palm\u00e9n, J. (2024). <em>Denmark\u2019s pharmaceutical miracle exceeds expectations \u2013 Novo Nordisk sold \u20ac5.9 billion worth of weight-loss drugs<\/em>. Kauppalehti.<br>Original title in Finnish: <em>Tanskan l\u00e4\u00e4keihmeen tulos oli odotuksia parempi \u2013 Novo Nordisk myi laihdutusl\u00e4\u00e4kkeit\u00e4 5,9 miljardilla eurolla<\/em>.<\/p>\n\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div  class=\"wrap py-14 md:py-20 lg:py-32 \">\n\t<div class=\"flex flex-col sm:flex-row mb-8 sm:items-center\">\n\t\t<h2 class=\"sm:mr-8 mb-0\">Latest news<\/h2>\n\t\t\t\n\t\n<a href=\"https:\/\/fiberwood.com\/en\/news\/\" alt=\"\" target=\"\" class=\"button flex border justify-center items-center h-fit self-center hover:border-black hover:text-black border-primary text-primary text-base py-4 uppercase px-6 mr-auto mt-4 sm:mt-0\">\n\tRead all\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"ml-2 w-5 h-5\">\n\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M17.25 8.25L21 12m0 0l-3.75 3.75M21 12H3\"\/>\n\t\t<\/svg>\n\t<\/a>\n\t<\/div>\n\t<div class=\"grid sm:grid-cols-2 md:grid-cols-3 gap-4\">\n\t\t\t\t\t\n<div class=\"bg-white\">\n\t<a href=\"https:\/\/fiberwood.com\/en\/siddharth-gandhi-builds-the-bridge-from-pilot-to-production\/\" class=\"hover:opacity-90\">\n\t\t<img decoding=\"async\" class=\"aspect-square flex justify-center items-center w-full object-cover\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8.png\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-300x169.png 300w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-1024x576.png 1024w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-768x432.png 768w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-1536x864.png 1536w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8.png 1920w\" alt=\"\">\n\t<\/a>\n\t<div class=\"flex text-gray-dark flex-wrap pt-4 pb-1 sm:pt-6 sm:pb-4 text-sm\">\n\t\t10.03.2026\n\t\t\t\t\t\/&nbsp;\n\t\t\t<a href=\"https:\/\/fiberwood.com\/en\/category\/fiberwood-experts\/\" class=\"text-primary hover:underline\">\n\t\t\t\tFiberwood experts\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<a class=\"text-gray-dark hover:underline\" href=\"https:\/\/fiberwood.com\/en\/siddharth-gandhi-builds-the-bridge-from-pilot-to-production\/\">\n\t\t<h4>Siddharth Gandhi Builds the Bridge from Pilot to Production\u00a0<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\n<div class=\"bg-white\">\n\t<a href=\"https:\/\/fiberwood.com\/en\/study-current-regulation-overlooks-the-real-performance-of-wood-fibre-insulation\/\" class=\"hover:opacity-90\">\n\t\t<img decoding=\"async\" class=\"aspect-square flex justify-center items-center w-full object-cover\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2.jpg\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2-300x200.jpg 300w, https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2-1024x683.jpg 1024w, https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2-768x512.jpg 768w, https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2.jpg 1499w\" alt=\"\">\n\t<\/a>\n\t<div class=\"flex text-gray-dark flex-wrap pt-4 pb-1 sm:pt-6 sm:pb-4 text-sm\">\n\t\t09.02.2026\n\t\t\t\t\t\/&nbsp;\n\t\t\t<a href=\"https:\/\/fiberwood.com\/en\/category\/news\/\" class=\"text-primary hover:underline\">\n\t\t\t\tNews\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<a class=\"text-gray-dark hover:underline\" href=\"https:\/\/fiberwood.com\/en\/study-current-regulation-overlooks-the-real-performance-of-wood-fibre-insulation\/\">\n\t\t<h4>Study:\u00a0Current regulation overlooks the real performance of wood fibre insulation<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\n<div class=\"bg-white\">\n\t<a href=\"https:\/\/fiberwood.com\/en\/ainu-voipio-advances-fiberwoods-laboratory-and-testing-practices\/\" class=\"hover:opacity-90\">\n\t\t<img decoding=\"async\" class=\"aspect-square flex justify-center items-center w-full object-cover\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1.jpg\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-300x108.jpg 300w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-1024x368.jpg 1024w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-768x276.jpg 768w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-1536x552.jpg 1536w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1.jpg 1780w\" alt=\"Ainu Voipio esittelee Fiberwoodin laboratoriossa k\u00e4ytett\u00e4v\u00e4\u00e4 kemikaalia\">\n\t<\/a>\n\t<div class=\"flex text-gray-dark flex-wrap pt-4 pb-1 sm:pt-6 sm:pb-4 text-sm\">\n\t\t09.01.2026\n\t\t\t\t\t\/&nbsp;\n\t\t\t<a href=\"https:\/\/fiberwood.com\/en\/category\/fiberwood-experts\/\" class=\"text-primary hover:underline\">\n\t\t\t\tFiberwood experts\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<a class=\"text-gray-dark hover:underline\" href=\"https:\/\/fiberwood.com\/en\/ainu-voipio-advances-fiberwoods-laboratory-and-testing-practices\/\">\n\t\t<h4>Ainu Voipio Advances Fiberwood\u2019s Laboratory and Testing Practices\u00a0<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wood is Too Valuable to Burn - Fiberwood<\/title>\n<meta name=\"description\" content=\"Wood should go to high-value material uses, not burning. This way, we create more value with fewer harvests and lower emissions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fiberwood.com\/en\/wood-is-too-valuable-to-burn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wood is Too Valuable to Burn - Fiberwood\" \/>\n<meta property=\"og:description\" content=\"Wood should go to high-value material uses, not burning. This way, we create more value with fewer harvests and lower emissions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fiberwood.com\/en\/wood-is-too-valuable-to-burn\/\" \/>\n<meta property=\"og:site_name\" content=\"Fiberwood\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-18T09:10:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T09:33:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_bio-based-material_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1499\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Larissa Rima\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Larissa Rima\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/wood-is-too-valuable-to-burn\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/wood-is-too-valuable-to-burn\\\/\"},\"author\":{\"name\":\"Larissa Rima\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#\\\/schema\\\/person\\\/88893c45a212d5268d55b4fa00964ad9\"},\"headline\":\"Wood is Too Valuable to Burn\",\"datePublished\":\"2025-11-18T09:10:42+00:00\",\"dateModified\":\"2025-12-18T09:33:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/wood-is-too-valuable-to-burn\\\/\"},\"wordCount\":1012,\"image\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/wood-is-too-valuable-to-burn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2023\\\/09\\\/Fiberwood_bio-based-material_2.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/wood-is-too-valuable-to-burn\\\/\",\"url\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/wood-is-too-valuable-to-burn\\\/\",\"name\":\"Wood is Too Valuable to Burn - Fiberwood\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/wood-is-too-valuable-to-burn\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/wood-is-too-valuable-to-burn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2023\\\/09\\\/Fiberwood_bio-based-material_2.jpg\",\"datePublished\":\"2025-11-18T09:10:42+00:00\",\"dateModified\":\"2025-12-18T09:33:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#\\\/schema\\\/person\\\/88893c45a212d5268d55b4fa00964ad9\"},\"description\":\"Wood should go to high-value material uses, not burning. 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