{"id":3774,"date":"2025-08-26T11:28:19","date_gmt":"2025-08-26T11:28:19","guid":{"rendered":"https:\/\/fiberwood.com\/?p=3774"},"modified":"2025-08-26T12:06:10","modified_gmt":"2025-08-26T12:06:10","slug":"tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience","status":"publish","type":"post","link":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/","title":{"rendered":"Tomi Siira tackles product development challenges with curiosity and experience"},"content":{"rendered":"
\n\t
\n\t\t\n
\n\t
\n\t\t\n\n

Our Fossil Free<\/em> series introduces Product Development Manager Tomi Siira<\/strong>, who not only excels in product development but is also constantly learning more about the construction industry.<\/p>\n\n\n\n

After graduating with a Master\u2019s degree in Mechanical Engineering from Aalto University, Tomi seemed set for a career in large technology companies. At ABB, he had already gained experience in product management and maintenance, and in a big corporation, opportunities are never in short supply.<\/p>\n\n\n\n

His career in design had begun promisingly with 3D modelling and design tasks. But Tomi\u2019s naturally curious mindset made him wonder what the world outside the corporate giants might look like. You can\u2019t really know unless you try.<\/p>\n\n\n\n

That opportunity came with Hefmec Engineering \u2013 and indeed, it was different. Tomi got to work from scratch on entirely new design assignments. As is often the case in smaller companies, his role was broad, touching everything from project planning to consulting. The wide range of responsibilities brought new challenges and plenty of learning by doing, paving the way for the next step.<\/p>\n\n\n\n

That step was Valmet. Back to a big company, but once again with new opportunities. This time, Tomi truly discovered the world of product development, and, in his own words, became hooked. The work was closely tied to developing environmentally friendly solutions, which added both content and meaning.<\/p>\n\n\n\n

After five years at Valmet, a chance came along to combine two things he valued most: the hands-on, versatile working model of a small company and the impact of product development. At Fiberwood, those two elements clicked perfectly.<\/p>\n\n\n\n

A responsible company shaping the whole industry<\/h2>\n\n\n\n

\u201cWhat impressed me most about Fiberwood was the chance to develop something entirely new and meaningful \u2013 and to influence things right from the start. The company itself made a strong impression, and I also saw a great opportunity for the next step in my own career. The broader responsibilities and scope of work were very appealing,\u201d Tomi says.<\/p>\n\n\n\n

Much of his current work has clear connections to his role at Valmet, which provided a solid foundation for this next level.<\/p>\n\n\n\n

\u201cThe potential of responsible solutions in construction is growing all the time, and Fiberwood gives me the chance to use my expertise from that perspective as well. Overall, it\u2019s a fascinating mix of curiosity and experience: at Valmet I worked on product development aimed at the food industry, and now I\u2019m diving into construction \u2013 and learning more every day.\u201d<\/p>\n\n\n\n

Based on his first few months at Fiberwood, Tomi says he is extremely satisfied with his decision. He has learned a lot in a short time and, most importantly, has been warmly welcomed into both his role and the team.<\/p>\n\n\n\n

\u201cA big thanks goes to my colleagues, who have done a great job bringing me on board and prepping me for the work.\u201d<\/p>\n\n\n\n

Variety, prioritisation, and seamless teamwork<\/h2>\n\n\n\n

As is typical in a small company, Tomi\u2019s workdays vary a lot. Sometimes he supports production, and other times he leads projects, ensuring everything progresses on schedule. The broad and diverse role suits him well.<\/p>\n\n\n\n

One skill stands out as essential in his daily work: problem-solving.<\/p>\n\n\n\n

\u201cYou need problem-solving skills in almost everything, along with the ability to react quickly to changing situations. In a startup, plans need constant updating, and you always need a Plan B in your back pocket.\u201d<\/p>\n\n\n\n

Prioritisation is closely tied to problem-solving. It\u2019s about structuring your own thoughts and schedules so that the bigger picture stays under control \u2013 and so that everyone always knows what the focus is right now.<\/p>\n\n\n\n

\u201cEveryone brings ideas to the table \u2013 and that\u2019s only a good thing, as long as we all share the same goal. In a small company, focusing on the right things is what matters most.\u201d<\/p>\n\n\n\n

Fiberwood offers Tomi plenty of exciting challenges. As he continues to learn, he can contribute more and more of his own ideas while strengthening his ability to process the specifics of this new industry. But what stands out the most at Fiberwood?<\/p>\n\n\n\n

\u201cThe people. This team truly embodies a spirit of working together and supporting each other.\u201d<\/p>\n\n\n\t<\/div>\n<\/div>\n\n\n\t<\/div>\n<\/div>\n\n\n\n\n

\n\t
\n\t\t

Latest news<\/h2>\n\t\t\t\n\t\n\n\tRead all\n\t\t\t\n\t\t\t\n\t\t<\/svg>\n\t<\/a>\n\t<\/div>\n\t
\n\t\t\t\t\t\n
\n\t\n\t\t\"\"\n\t<\/a>\n\t
\n\t\t10.03.2026\n\t\t\t\t\t\/ \n\t\t\t\n\t\t\t\tFiberwood experts\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t\n\t\t

Siddharth Gandhi Builds the Bridge from Pilot to Production\u00a0<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\n
\n\t\n\t\t\"\"\n\t<\/a>\n\t
\n\t\t09.02.2026\n\t\t\t\t\t\/ \n\t\t\t\n\t\t\t\tNews\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t\n\t\t

Study:\u00a0Current regulation overlooks the real performance of wood fibre insulation<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\n
\n\t\n\t\t\"Ainu\n\t<\/a>\n\t
\n\t\t09.01.2026\n\t\t\t\t\t\/ \n\t\t\t\n\t\t\t\tFiberwood experts\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t\n\t\t

Ainu Voipio Advances Fiberwood\u2019s Laboratory and Testing Practices\u00a0<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3773,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-3774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiberwood-experts"],"acf":[],"yoast_head":"\nTomi Siira tackles product development challenges with curiosity and experience - Fiberwood<\/title>\n<meta name=\"description\" content=\"Our Fossil Free series introduces Product Development Manager Tomi Siira, who not only excels in product development but is also constantly learning more about the construction industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tomi Siira tackles product development challenges with curiosity and experience - Fiberwood\" \/>\n<meta property=\"og:description\" content=\"Our Fossil Free series introduces Product Development Manager Tomi Siira, who not only excels in product development but is also constantly learning more about the construction industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Fiberwood\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T11:28:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T12:06:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fiberwood.com\/app\/uploads\/2025\/08\/Tomi-Siira-1780x640-1-1024x368.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maarit Saari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maarit Saari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/\"},\"author\":{\"name\":\"Maarit Saari\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#\\\/schema\\\/person\\\/d3648c0d45bc92749c65087b203098a9\"},\"headline\":\"Tomi Siira tackles product development challenges with curiosity and experience\",\"datePublished\":\"2025-08-26T11:28:19+00:00\",\"dateModified\":\"2025-08-26T12:06:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/\"},\"wordCount\":696,\"image\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2025\\\/08\\\/Tomi-Siira-1780x640-1.png\",\"articleSection\":[\"Fiberwood experts\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/\",\"url\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/\",\"name\":\"Tomi Siira tackles product development challenges with curiosity and experience - Fiberwood\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2025\\\/08\\\/Tomi-Siira-1780x640-1.png\",\"datePublished\":\"2025-08-26T11:28:19+00:00\",\"dateModified\":\"2025-08-26T12:06:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#\\\/schema\\\/person\\\/d3648c0d45bc92749c65087b203098a9\"},\"description\":\"Our Fossil Free series introduces Product Development Manager Tomi Siira, who not only excels in product development but is also constantly learning more about the construction industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2025\\\/08\\\/Tomi-Siira-1780x640-1.png\",\"contentUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2025\\\/08\\\/Tomi-Siira-1780x640-1.png\",\"width\":1780,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tomi Siira tackles product development challenges with curiosity and experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#website\",\"url\":\"https:\\\/\\\/fiberwood.com\\\/\",\"name\":\"Fiberwood\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fiberwood.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#\\\/schema\\\/person\\\/d3648c0d45bc92749c65087b203098a9\",\"name\":\"Maarit Saari\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/litespeed\\\/avatar\\\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1776587298\",\"url\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/litespeed\\\/avatar\\\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1776587298\",\"contentUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/litespeed\\\/avatar\\\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1776587298\",\"caption\":\"Maarit Saari\"},\"url\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/author\\\/maarit-saari\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tomi Siira tackles product development challenges with curiosity and experience - Fiberwood","description":"Our Fossil Free series introduces Product Development Manager Tomi Siira, who not only excels in product development but is also constantly learning more about the construction industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/","og_locale":"en_US","og_type":"article","og_title":"Tomi Siira tackles product development challenges with curiosity and experience - Fiberwood","og_description":"Our Fossil Free series introduces Product Development Manager Tomi Siira, who not only excels in product development but is also constantly learning more about the construction industry.","og_url":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/","og_site_name":"Fiberwood","article_published_time":"2025-08-26T11:28:19+00:00","article_modified_time":"2025-08-26T12:06:10+00:00","og_image":[{"width":1024,"height":368,"url":"https:\/\/fiberwood.com\/app\/uploads\/2025\/08\/Tomi-Siira-1780x640-1-1024x368.png","type":"image\/png"}],"author":"Maarit Saari","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maarit Saari","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/#article","isPartOf":{"@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/"},"author":{"name":"Maarit Saari","@id":"https:\/\/fiberwood.com\/#\/schema\/person\/d3648c0d45bc92749c65087b203098a9"},"headline":"Tomi Siira tackles product development challenges with curiosity and experience","datePublished":"2025-08-26T11:28:19+00:00","dateModified":"2025-08-26T12:06:10+00:00","mainEntityOfPage":{"@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/"},"wordCount":696,"image":{"@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/fiberwood.com\/app\/uploads\/2025\/08\/Tomi-Siira-1780x640-1.png","articleSection":["Fiberwood experts"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/","url":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/","name":"Tomi Siira tackles product development challenges with curiosity and experience - Fiberwood","isPartOf":{"@id":"https:\/\/fiberwood.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/#primaryimage"},"image":{"@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/fiberwood.com\/app\/uploads\/2025\/08\/Tomi-Siira-1780x640-1.png","datePublished":"2025-08-26T11:28:19+00:00","dateModified":"2025-08-26T12:06:10+00:00","author":{"@id":"https:\/\/fiberwood.com\/#\/schema\/person\/d3648c0d45bc92749c65087b203098a9"},"description":"Our Fossil Free series introduces Product Development Manager Tomi Siira, who not only excels in product development but is also constantly learning more about the construction industry.","breadcrumb":{"@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/#primaryimage","url":"https:\/\/fiberwood.com\/app\/uploads\/2025\/08\/Tomi-Siira-1780x640-1.png","contentUrl":"https:\/\/fiberwood.com\/app\/uploads\/2025\/08\/Tomi-Siira-1780x640-1.png","width":1780,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/fiberwood.com\/en\/tomi-siira-tackles-product-development-challenges-with-curiosity-and-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fiberwood.com\/en\/"},{"@type":"ListItem","position":2,"name":"Tomi Siira tackles product development challenges with curiosity and experience"}]},{"@type":"WebSite","@id":"https:\/\/fiberwood.com\/#website","url":"https:\/\/fiberwood.com\/","name":"Fiberwood","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fiberwood.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/fiberwood.com\/#\/schema\/person\/d3648c0d45bc92749c65087b203098a9","name":"Maarit Saari","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/fiberwood.com\/app\/litespeed\/avatar\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1776587298","url":"https:\/\/fiberwood.com\/app\/litespeed\/avatar\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1776587298","contentUrl":"https:\/\/fiberwood.com\/app\/litespeed\/avatar\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1776587298","caption":"Maarit Saari"},"url":"https:\/\/fiberwood.com\/en\/author\/maarit-saari\/"}]}},"_links":{"self":[{"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/posts\/3774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/comments?post=3774"}],"version-history":[{"count":1,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/posts\/3774\/revisions"}],"predecessor-version":[{"id":3775,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/posts\/3774\/revisions\/3775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/media\/3773"}],"wp:attachment":[{"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/media?parent=3774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/categories?post=3774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/tags?post=3774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}