{"id":3481,"date":"2024-12-19T14:04:26","date_gmt":"2024-12-19T14:04:26","guid":{"rendered":"https:\/\/fiberwood.com\/?p=3481"},"modified":"2025-03-05T14:11:35","modified_gmt":"2025-03-05T14:11:35","slug":"among-the-problem-solvers-ceos-review-of-2024","status":"publish","type":"post","link":"https:\/\/fiberwood.com\/en\/among-the-problem-solvers-ceos-review-of-2024\/","title":{"rendered":"Among the Problem-Solvers \u2013 CEO\u2019s Review of 2024"},"content":{"rendered":"<div id=\"Section\" class=\"Block Section overflow-hidden wrap my-8\">\n\t<div class=\"Section-content relative max-w-[1088px] mx-auto w-full\">\n\t\t\n<div id=\"Section\" class=\"Block Section overflow-hidden wrap my-8\">\n\t<div class=\"Section-content relative max-w-[1088px] mx-auto w-full\">\n\t\t\n\n<p>The daily life of a startup is a constant stream of problem-solving. We tackle strategic questions, solve customer challenges, and address technological and product development issues \u2013 all while contributing our part to tackling global problems. At Fiberwood, we develop solutions to mitigate climate change and promote sustainability by offering our clients ecological and innovative products and material solutions.<\/p>\n\n\n\n<p>As energy crises follow one another, burning wood and biomass for energy is wasteful, and piling up industrial side streams in landfills is no better. Especially in Finland, where forestry plays a significant role, these industrial by-products must be utilised more wisely. Did you know that over half of the world\u2019s energy is consumed for heating and cooling? It\u2019s a topic that is discussed surprisingly little.<\/p>\n\n\n\n<p>Developing sustainable materials is not a sprint; it\u2019s a marathon. Product development processes take 4\u20135 years to create a prototype and typically 10\u201315 years to grow into a significant business. Just think about the sheer number of problems solved during that time! This is why we emphasise collaboration \u2013 not only with our valued customers in the construction and packaging industries but also with stakeholders across the sector. Builders, architects, designers, and consumers must know that low-carbon alternatives exist. Change does not happen alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Made 2024 Significant?<\/h2>\n\n\n\n<p><strong>1. Funding to Accelerate Growth<\/strong><\/p>\n\n\n\n<p>In May, <a href=\"https:\/\/fiberwood.com\/en\/funding-news-2024-05-23\/\">we secured a total of \u20ac7.7 million in growth funding<\/a>, enabling us to prepare for commercialisation and pursue international growth. Our venture capital investors, Mets\u00e4 Spring and Stephen Industries, along with public financiers, once again demonstrated their firm trust in our vision.<\/p>\n\n\n\n<p><strong>2. J\u00e4rvenp\u00e4\u00e4 Test Line: A Step Towards Industrial Production<\/strong><\/p>\n\n\n\n<p>Establishing <a href=\"https:\/\/fiberwood.com\/en\/fiberwood-begins-construction-of-test-line-in-jarvenpaa-finland\/\">a new test production facility and R&amp;D centre in J\u00e4rvenp\u00e4\u00e4<\/a> was one of our most significant achievements of the year. The test line, set to be completed next year, will enable the production of natural fibre boards that meet commercial requirements for our customers\u2019 pilot projects, such as test buildings. At the test plant, we focus on product development, refining product concepts, and ensuring industrial scalability before transitioning to large-scale production. This groundwork minimises risks from the outset.<\/p>\n\n\n\n<p><strong>3. Team Growth and Strengthening Expertise<\/strong><\/p>\n\n\n\n<p>We are building <a href=\"https:\/\/fiberwood.com\/en\/category\/fiberwood-experts\/\">a team of problem-solvers<\/a> who innovate and challenge conventional practices. This year, our team grew by five new members, enhancing our business development capacity, product development, and production team. As our test machine and product development projects progress, we continue to recruit and train professionals to implement and operate future production technologies. Interest in our open positions has been delightful; nearly 100 people applied for a machine operator role. We are now working with a group of like-minded individuals \u2013 a team of problem-solvers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">There\u2019s More to Solve on a National Level<\/h2>\n\n\n\n<p>Finland faces a shortage of new, scalable businesses. Current growth companies in the wood and natural fibre sectors have emerged mainly from universities and research institutions like VTT. But where will the next wave come from?<\/p>\n\n\n\n<p>Corporate Venture Capital (CVC) investments are rising in Europe, accounting for a quarter of all startup investments. However, Finland still lacks sufficient capital to invest in startups, especially the more significant sums needed for international scaling. Additionally, Finnish corporations have slowly embraced bold investments in deep-tech developers. Without this funding and support, we cannot fully capitalise on the growing potential of Finnish innovations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wood Fibre-Based Innovations \u2013 Could Finland Lead the Way?<\/h2>\n\n\n\n<p>Wood fibre-based solutions can potentially transform the forestry industry&#8217;s value chain in many ways. The current value-added rate of less than \u20ac1\/kg in Finland\u2019s forestry sector is far too low. If we could reach even \u20ac2\u20133\/kg, the same amount of harvested wood would bring up to three times the economic benefit. At the same time, we would improve the availability of wood in our forests and ease price pressures on wood.<\/p>\n\n\n\n<p>The challenges we face are far from over, but now is the time to pause briefly. I want to extend my heartfelt thanks to our entire team, customers, partners, and everyone who has been part of this significant year with us.<\/p>\n\n\n\n<p>Wishing you a peaceful Christmas and a prosperous New Year!<\/p>\n\n\n\n<p><strong>Tage Johansson<\/strong><br><strong>CEO, Fiberwood Oy<\/strong><\/p>\n\n\n\t<\/div>\n<\/div>\n\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div  class=\"wrap py-14 md:py-20 lg:py-32 \">\n\t<div class=\"flex flex-col sm:flex-row mb-8 sm:items-center\">\n\t\t<h2 class=\"sm:mr-8 mb-0\">Latest news<\/h2>\n\t\t\t\n\t\n<a href=\"https:\/\/fiberwood.com\/en\/news\/\" alt=\"\" target=\"\" class=\"button flex border justify-center items-center h-fit self-center hover:border-black hover:text-black border-primary text-primary text-base py-4 uppercase px-6 mr-auto mt-4 sm:mt-0\">\n\tRead all\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"ml-2 w-5 h-5\">\n\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M17.25 8.25L21 12m0 0l-3.75 3.75M21 12H3\"\/>\n\t\t<\/svg>\n\t<\/a>\n\t<\/div>\n\t<div class=\"grid sm:grid-cols-2 md:grid-cols-3 gap-4\">\n\t\t\t\t\t\n<div class=\"bg-white\">\n\t<a href=\"https:\/\/fiberwood.com\/en\/siddharth-gandhi-builds-the-bridge-from-pilot-to-production\/\" class=\"hover:opacity-90\">\n\t\t<img decoding=\"async\" class=\"aspect-square flex justify-center items-center w-full object-cover\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8.png\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-300x169.png 300w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-1024x576.png 1024w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-768x432.png 768w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-1536x864.png 1536w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8.png 1920w\" alt=\"\">\n\t<\/a>\n\t<div class=\"flex text-gray-dark flex-wrap pt-4 pb-1 sm:pt-6 sm:pb-4 text-sm\">\n\t\t10.03.2026\n\t\t\t\t\t\/&nbsp;\n\t\t\t<a href=\"https:\/\/fiberwood.com\/en\/category\/fiberwood-experts\/\" class=\"text-primary hover:underline\">\n\t\t\t\tFiberwood experts\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<a class=\"text-gray-dark hover:underline\" href=\"https:\/\/fiberwood.com\/en\/siddharth-gandhi-builds-the-bridge-from-pilot-to-production\/\">\n\t\t<h4>Siddharth Gandhi Builds the Bridge from Pilot to Production\u00a0<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\n<div class=\"bg-white\">\n\t<a href=\"https:\/\/fiberwood.com\/en\/study-current-regulation-overlooks-the-real-performance-of-wood-fibre-insulation\/\" class=\"hover:opacity-90\">\n\t\t<img decoding=\"async\" class=\"aspect-square flex justify-center items-center w-full object-cover\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2.jpg\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2-300x200.jpg 300w, https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2-1024x683.jpg 1024w, https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2-768x512.jpg 768w, https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2.jpg 1499w\" alt=\"\">\n\t<\/a>\n\t<div class=\"flex text-gray-dark flex-wrap pt-4 pb-1 sm:pt-6 sm:pb-4 text-sm\">\n\t\t09.02.2026\n\t\t\t\t\t\/&nbsp;\n\t\t\t<a href=\"https:\/\/fiberwood.com\/en\/category\/news\/\" class=\"text-primary hover:underline\">\n\t\t\t\tNews\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<a class=\"text-gray-dark hover:underline\" href=\"https:\/\/fiberwood.com\/en\/study-current-regulation-overlooks-the-real-performance-of-wood-fibre-insulation\/\">\n\t\t<h4>Study:\u00a0Current regulation overlooks the real performance of wood fibre insulation<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\n<div class=\"bg-white\">\n\t<a href=\"https:\/\/fiberwood.com\/en\/ainu-voipio-advances-fiberwoods-laboratory-and-testing-practices\/\" class=\"hover:opacity-90\">\n\t\t<img decoding=\"async\" class=\"aspect-square flex justify-center items-center w-full object-cover\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1.jpg\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-300x108.jpg 300w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-1024x368.jpg 1024w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-768x276.jpg 768w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-1536x552.jpg 1536w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1.jpg 1780w\" alt=\"Ainu Voipio esittelee Fiberwoodin laboratoriossa k\u00e4ytett\u00e4v\u00e4\u00e4 kemikaalia\">\n\t<\/a>\n\t<div class=\"flex text-gray-dark flex-wrap pt-4 pb-1 sm:pt-6 sm:pb-4 text-sm\">\n\t\t09.01.2026\n\t\t\t\t\t\/&nbsp;\n\t\t\t<a href=\"https:\/\/fiberwood.com\/en\/category\/fiberwood-experts\/\" class=\"text-primary hover:underline\">\n\t\t\t\tFiberwood experts\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<a class=\"text-gray-dark hover:underline\" href=\"https:\/\/fiberwood.com\/en\/ainu-voipio-advances-fiberwoods-laboratory-and-testing-practices\/\">\n\t\t<h4>Ainu Voipio Advances Fiberwood\u2019s Laboratory and Testing Practices\u00a0<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[55],"class_list":["post-3481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tage-johansson-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Among the Problem-Solvers \u2013 CEO\u2019s Review of 2024 - Fiberwood<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fiberwood.com\/en\/among-the-problem-solvers-ceos-review-of-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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