{"id":2500,"date":"2023-12-22T07:20:32","date_gmt":"2023-12-22T07:20:32","guid":{"rendered":"https:\/\/fiberwood.com\/fiberwoodin-vuosi-2023-havunkuoressa\/"},"modified":"2023-12-22T09:55:42","modified_gmt":"2023-12-22T09:55:42","slug":"a-letter-from-the-ceo","status":"publish","type":"post","link":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/","title":{"rendered":"A Letter from the CEO"},"content":{"rendered":"<div id=\"Section\" class=\"Block Section overflow-hidden wrap my-8\">\n\t<div class=\"Section-content relative max-w-[1088px] mx-auto w-full\">\n\t\t\n\n<p>Coniferous forests, the evergreen treasures of the North, symbolise <em>sisu<\/em>, perseverance and strength for Finns. For centuries, our people have found peace and contact with nature in the shelter of the forests. The quiet beauty has inspired poets, artists, and building professionals.<\/p>\n\n\n\n<p>The popularity of spruce and pine as building materials lies in their lightness, uniformity and ease of processing. The dense heartwood of pine and the light structure of spruce make them ideal choices for a wide range of building projects. Their natural durability and ability to age gracefully make them a popular choice for both traditional construction and modern architecture.<\/p>\n\n\n\n<p>The story of Fiberwood has roots in the coniferous forest, too. In the by-products of the forest industry, to be precise. What if side streams were not burned for energy? Could we use wood chips to insulate homes and protect transported materials more sustainably? The founders of Fiberwood said yes and took up the challenge.<\/p>\n\n\n\n<p>The development of wood and natural fibre-based, fossil-free insulation and packaging material has now progressed to the point where joint product development projects with our customers are underway.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Steps forward and sometimes backwards, but in the right direction<\/h2>\n\n\n\n<p>In a start-up, the world will not be ready this Christmas or the next. But let us take a mid-term look. <\/p>\n\n\n\n<p>For us, the past year has been significant in many ways. For example, in the spring, we received <a href=\"https:\/\/fiberwood.com\/en\/fiberwood-raises-3-million-euros-in-funding\/\">vital funding<\/a> to recruit key people and plan a continuous pilot line to ensure the technological solutions for a production-scale line. We have established important customer relationships and launched product development projects that will define our future. <a href=\"https:\/\/fiberwood.com\/en\/company\/team\/\">Our team<\/a> has grown with experienced experts understanding market practices and customer requirements. This year has also exposed us to the many different product types our technology can be applied to.<\/p>\n\n\n\n<p>Everything needs to be aligned: the team, the materials technology, the production technology, the financing, the know-how and the potential customers. We have succeeded in many things, but there are just as many things that still need to be improved.<\/p>\n\n\n\n<p>In engineering terms, we succeeded in solving the product development and production parameters, and achieved our MVP target for this year in several product areas. Along the way, we have encountered question marks and outright problems, such as material composition, but these have only boosted our propeller heads. <\/p>\n\n\n\n<p>I am pleased to report that, thanks to persistent work, several of our wood fibre-based insulation materials now meet basic market requirements, although there is still some way to go.<\/p>\n\n\n\n<p>2023 has been a very challenging time for all economic actors. Start-ups are often more flexible and able to adapt quickly to changing circumstances than larger companies. This flexibility could be an asset for companies like ours when the economy hopefully turns around next spring.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fiberwood for different structures in 2024<\/h2>\n\n\n\n<p>Over the next year, we aim to get a new pilot line up and running in Kerava. This means we can supply customers with commercially viable product pilot batches. We expect finished products to flow into the commercial market in about 1.5-2 years.<\/p>\n\n\n\n<p>Forests are a vital part of the Finnish landscape, and we are proud to play our part in promoting the use of softwood and other natural fibres and reducing CO2 emissions. We are committed to continuing our persistent development towards fossil-free construction as well as plastic-free and decomposable packaging. We are grateful for your support and trust!<\/p>\n\n\n\n<p>Onwards and upwards, as the New Year awaits,<\/p>\n\n\n\n<p>Best wishes,<\/p>\n\n\n\n<p><strong>\u2013 <\/strong>Tage<\/p>\n\n\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/fiberwood-highres-16-300x200.jpg\" alt=\"\" class=\"wp-image-2508\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/fiberwood-highres-16-300x200.jpg 300w, https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/fiberwood-highres-16-1024x683.jpg 1024w, https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/fiberwood-highres-16-768x512.jpg 768w, https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/fiberwood-highres-16-1536x1024.jpg 1536w, https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/fiberwood-highres-16-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n\n<div  class=\"wrap py-14 md:py-20 lg:py-32 \">\n\t<div class=\"flex flex-col sm:flex-row mb-8 sm:items-center\">\n\t\t<h2 class=\"sm:mr-8 mb-0\">Latest news<\/h2>\n\t\t\t\n\t\n<a href=\"https:\/\/fiberwood.com\/en\/news\/\" alt=\"\" target=\"\" class=\"button flex border justify-center items-center h-fit self-center hover:border-black hover:text-black border-primary text-primary text-base py-4 uppercase px-6 mr-auto mt-4 sm:mt-0\">\n\tRead all\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"ml-2 w-5 h-5\">\n\t\t\t<path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M17.25 8.25L21 12m0 0l-3.75 3.75M21 12H3\"\/>\n\t\t<\/svg>\n\t<\/a>\n\t<\/div>\n\t<div class=\"grid sm:grid-cols-2 md:grid-cols-3 gap-4\">\n\t\t\t\t\t\n<div class=\"bg-white\">\n\t<a href=\"https:\/\/fiberwood.com\/en\/siddharth-gandhi-builds-the-bridge-from-pilot-to-production\/\" class=\"hover:opacity-90\">\n\t\t<img decoding=\"async\" class=\"aspect-square flex justify-center items-center w-full object-cover\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8.png\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-300x169.png 300w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-1024x576.png 1024w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-768x432.png 768w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8-1536x864.png 1536w, https:\/\/fiberwood.com\/app\/uploads\/2026\/03\/Fiberwood-header-2-1920-x-1080-px-8.png 1920w\" alt=\"\">\n\t<\/a>\n\t<div class=\"flex text-gray-dark flex-wrap pt-4 pb-1 sm:pt-6 sm:pb-4 text-sm\">\n\t\t10.03.2026\n\t\t\t\t\t\/&nbsp;\n\t\t\t<a href=\"https:\/\/fiberwood.com\/en\/category\/fiberwood-experts\/\" class=\"text-primary hover:underline\">\n\t\t\t\tFiberwood experts\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<a class=\"text-gray-dark hover:underline\" href=\"https:\/\/fiberwood.com\/en\/siddharth-gandhi-builds-the-bridge-from-pilot-to-production\/\">\n\t\t<h4>Siddharth Gandhi Builds the Bridge from Pilot to Production\u00a0<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\n<div class=\"bg-white\">\n\t<a href=\"https:\/\/fiberwood.com\/en\/study-current-regulation-overlooks-the-real-performance-of-wood-fibre-insulation\/\" class=\"hover:opacity-90\">\n\t\t<img decoding=\"async\" class=\"aspect-square flex justify-center items-center w-full object-cover\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2.jpg\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2-300x200.jpg 300w, https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2-1024x683.jpg 1024w, https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2-768x512.jpg 768w, https:\/\/fiberwood.com\/app\/uploads\/2023\/09\/Fiberwood_ecological_insulation_material_2.jpg 1499w\" alt=\"\">\n\t<\/a>\n\t<div class=\"flex text-gray-dark flex-wrap pt-4 pb-1 sm:pt-6 sm:pb-4 text-sm\">\n\t\t09.02.2026\n\t\t\t\t\t\/&nbsp;\n\t\t\t<a href=\"https:\/\/fiberwood.com\/en\/category\/news\/\" class=\"text-primary hover:underline\">\n\t\t\t\tNews\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<a class=\"text-gray-dark hover:underline\" href=\"https:\/\/fiberwood.com\/en\/study-current-regulation-overlooks-the-real-performance-of-wood-fibre-insulation\/\">\n\t\t<h4>Study:\u00a0Current regulation overlooks the real performance of wood fibre insulation<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t\t\t\n<div class=\"bg-white\">\n\t<a href=\"https:\/\/fiberwood.com\/en\/ainu-voipio-advances-fiberwoods-laboratory-and-testing-practices\/\" class=\"hover:opacity-90\">\n\t\t<img decoding=\"async\" class=\"aspect-square flex justify-center items-center w-full object-cover\" src=\"https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1.jpg\" srcset=\"https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-300x108.jpg 300w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-1024x368.jpg 1024w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-768x276.jpg 768w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1-1536x552.jpg 1536w, https:\/\/fiberwood.com\/app\/uploads\/2025\/12\/Fiberwood-header-1780x640-1.jpg 1780w\" alt=\"Ainu Voipio esittelee Fiberwoodin laboratoriossa k\u00e4ytett\u00e4v\u00e4\u00e4 kemikaalia\">\n\t<\/a>\n\t<div class=\"flex text-gray-dark flex-wrap pt-4 pb-1 sm:pt-6 sm:pb-4 text-sm\">\n\t\t09.01.2026\n\t\t\t\t\t\/&nbsp;\n\t\t\t<a href=\"https:\/\/fiberwood.com\/en\/category\/fiberwood-experts\/\" class=\"text-primary hover:underline\">\n\t\t\t\tFiberwood experts\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<a class=\"text-gray-dark hover:underline\" href=\"https:\/\/fiberwood.com\/en\/ainu-voipio-advances-fiberwoods-laboratory-and-testing-practices\/\">\n\t\t<h4>Ainu Voipio Advances Fiberwood\u2019s Laboratory and Testing Practices\u00a0<\/h4>\n\t<\/a>\n<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uutinen-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Letter from the CEO<\/title>\n<meta name=\"description\" content=\"In a start-up, the world will not be ready this Christmas or the next. But let us take a mid-term look.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Letter from the CEO\" \/>\n<meta property=\"og:description\" content=\"In a start-up, the world will not be ready this Christmas or the next. But let us take a mid-term look.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/\" \/>\n<meta property=\"og:site_name\" content=\"Fiberwood\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-22T07:20:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-22T09:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/Fiberwoodin-vuosi-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2122\" \/>\n\t<meta property=\"og:image:height\" content=\"1412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maarit Saari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maarit Saari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/\"},\"author\":{\"name\":\"Maarit Saari\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#\\\/schema\\\/person\\\/d3648c0d45bc92749c65087b203098a9\"},\"headline\":\"A Letter from the CEO\",\"datePublished\":\"2023-12-22T07:20:32+00:00\",\"dateModified\":\"2023-12-22T09:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/\"},\"wordCount\":585,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2023\\\/12\\\/Fiberwoodin-vuosi-2023.jpg\",\"articleSection\":[\"Uutinen\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/\",\"url\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/\",\"name\":\"A Letter from the CEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2023\\\/12\\\/Fiberwoodin-vuosi-2023.jpg\",\"datePublished\":\"2023-12-22T07:20:32+00:00\",\"dateModified\":\"2023-12-22T09:55:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#\\\/schema\\\/person\\\/d3648c0d45bc92749c65087b203098a9\"},\"description\":\"In a start-up, the world will not be ready this Christmas or the next. But let us take a mid-term look.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2023\\\/12\\\/Fiberwoodin-vuosi-2023.jpg\",\"contentUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/uploads\\\/2023\\\/12\\\/Fiberwoodin-vuosi-2023.jpg\",\"width\":2122,\"height\":1412,\"caption\":\"Aurora Borealis above boreal forest\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/a-letter-from-the-ceo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Letter from the CEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#website\",\"url\":\"https:\\\/\\\/fiberwood.com\\\/\",\"name\":\"Fiberwood\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fiberwood.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/#\\\/schema\\\/person\\\/d3648c0d45bc92749c65087b203098a9\",\"name\":\"Maarit Saari\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/litespeed\\\/avatar\\\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1777192195\",\"url\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/litespeed\\\/avatar\\\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1777192195\",\"contentUrl\":\"https:\\\/\\\/fiberwood.com\\\/app\\\/litespeed\\\/avatar\\\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1777192195\",\"caption\":\"Maarit Saari\"},\"url\":\"https:\\\/\\\/fiberwood.com\\\/en\\\/author\\\/maarit-saari\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Letter from the CEO","description":"In a start-up, the world will not be ready this Christmas or the next. But let us take a mid-term look.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/","og_locale":"en_US","og_type":"article","og_title":"A Letter from the CEO","og_description":"In a start-up, the world will not be ready this Christmas or the next. But let us take a mid-term look.","og_url":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/","og_site_name":"Fiberwood","article_published_time":"2023-12-22T07:20:32+00:00","article_modified_time":"2023-12-22T09:55:42+00:00","og_image":[{"width":2122,"height":1412,"url":"https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/Fiberwoodin-vuosi-2023.jpg","type":"image\/jpeg"}],"author":"Maarit Saari","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maarit Saari","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/#article","isPartOf":{"@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/"},"author":{"name":"Maarit Saari","@id":"https:\/\/fiberwood.com\/#\/schema\/person\/d3648c0d45bc92749c65087b203098a9"},"headline":"A Letter from the CEO","datePublished":"2023-12-22T07:20:32+00:00","dateModified":"2023-12-22T09:55:42+00:00","mainEntityOfPage":{"@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/"},"wordCount":585,"commentCount":0,"image":{"@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/#primaryimage"},"thumbnailUrl":"https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/Fiberwoodin-vuosi-2023.jpg","articleSection":["Uutinen"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/","url":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/","name":"A Letter from the CEO","isPartOf":{"@id":"https:\/\/fiberwood.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/#primaryimage"},"image":{"@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/#primaryimage"},"thumbnailUrl":"https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/Fiberwoodin-vuosi-2023.jpg","datePublished":"2023-12-22T07:20:32+00:00","dateModified":"2023-12-22T09:55:42+00:00","author":{"@id":"https:\/\/fiberwood.com\/#\/schema\/person\/d3648c0d45bc92749c65087b203098a9"},"description":"In a start-up, the world will not be ready this Christmas or the next. But let us take a mid-term look.","breadcrumb":{"@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/#primaryimage","url":"https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/Fiberwoodin-vuosi-2023.jpg","contentUrl":"https:\/\/fiberwood.com\/app\/uploads\/2023\/12\/Fiberwoodin-vuosi-2023.jpg","width":2122,"height":1412,"caption":"Aurora Borealis above boreal forest"},{"@type":"BreadcrumbList","@id":"https:\/\/fiberwood.com\/en\/a-letter-from-the-ceo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fiberwood.com\/en\/"},{"@type":"ListItem","position":2,"name":"A Letter from the CEO"}]},{"@type":"WebSite","@id":"https:\/\/fiberwood.com\/#website","url":"https:\/\/fiberwood.com\/","name":"Fiberwood","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fiberwood.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/fiberwood.com\/#\/schema\/person\/d3648c0d45bc92749c65087b203098a9","name":"Maarit Saari","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/fiberwood.com\/app\/litespeed\/avatar\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1777192195","url":"https:\/\/fiberwood.com\/app\/litespeed\/avatar\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1777192195","contentUrl":"https:\/\/fiberwood.com\/app\/litespeed\/avatar\/31c015fcae9d627ab9c0370d2095320c.jpg?ver=1777192195","caption":"Maarit Saari"},"url":"https:\/\/fiberwood.com\/en\/author\/maarit-saari\/"}]}},"_links":{"self":[{"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/posts\/2500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/comments?post=2500"}],"version-history":[{"count":4,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/posts\/2500\/revisions"}],"predecessor-version":[{"id":2510,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/posts\/2500\/revisions\/2510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/media\/2493"}],"wp:attachment":[{"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/media?parent=2500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/categories?post=2500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fiberwood.com\/en\/wp-json\/wp\/v2\/tags?post=2500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}